PARTNERSHIPS & SPONSORSHIP

STANLEY's impressive lineup of sponsorship partners demonstrates our continued investment and ongoing commitment to the world of football and motorsport. Sponsorship provides the perfect stage to highlight our brand portfolio and engage with our end uses by delivering exciting content and promotions across our global markets.

 

FC Barcelona

STANLEY has entered into a multi-year partnership as the Official Tools partner of Football Club Barcelona. FC Barcelona is one of the most successful football clubs in the world, with 2 Club World Cup, 21 Spanish League, 4 Champions League, 26 Spanish Cup and 3 European Super Cup Championships to date. They have more than 320 million global fans, more than any other team in the world, they play their home matches at Camp Nou (1957), which is the largest stadium in Europe with 99,534 seats, and they are the #1 sports team in Facebook and Twitter with more than 62,000,000 Facebook fans and more than 22,000,000 twitter followers. This exciting partnership provides STANLEY with full global marketing rights and official associations for our brand, with STANLEY appearing on the LED system at Camp Nou for all La Liga competitions, where matches are broadcast into 200 global territories each week. 

 

Joe Gibbs Racing

STANLEY is proud to be both the Official Toolmaker of Joe Gibbs Racing® and an official sponsor of their No.19 car, as driven by Carl Edwards, which will feature STANLEY branding in 12 of the races in the 2015 race season. Petrol heads and STANLEY fans alike can follow the progress of the Joe Gibbs Racing® team and our No.19 car, as well as find out more about our partnership by exploring our STANLEY racing pages further.

 

MotoGP

The world's premier motorcycle racing series airs in over 200 countries to over 2.4 billion viewers. In association with Dorna, MotoGP's governing body, STANLEY tools, among others from the Stanley Black & Decker brand portfolio, are used exclusively to construct, maintain and transport the series at all 18 races around the globe. In addition, STANLEY’s ongoing sponsorship of the Yamaha Tech 3 team—with branding on the bikes, riders, uniforms, within the garage and on thousands of pieces of merchandise—delivers great on- and off-track exposure and delivered €6.9 million of media equivalency in 2011.

 

 

Extreme Sports

STANLEY has entered into a global partnership with EXTREME, becoming their official supporting partner. STANLEY will sponsor 6 ambassadors spanning across Skateboarding, BMX and Freeride Mountain Biking. Driven by a spirit and passion to succeed in their sport, extreme sports athletes constantly aim to be at the top of their game, practising relentlessly to ensure that their every move and turn reaches the height of perfection. Whether scaling the steepest of walls, grinding the rails or performing the most spectacular stunts, every participant relies on their kit to be in the best possible shape before the competitive action begins. Getting the most out of life begins with the preparation. STANLEY is passionate about helping people to excel and giving them the tools that allow them to perform to the best of their abilities at all times. STANLEY tools will be dispatched to the athletes and their teams for the maintenance and tuning of essential equipment, including the athletes’ own skateboards and bikes – keeping them in the best condition during the events. In association with EXTREME, STANLEY can help these athletes to develop, grow and conquer the game. See the athletes in action here